I’m in Brussels to speak at the FIBEP Future of Broadcast Monitoring and Measurement conference tomorrow. Among the key points I am making is the social nature of video and how consumers are already sharing millions of videos online each day – but it is hard for them to capture and share broadcast television content. And this trend is passing broadcasters and content owners by – at least for now.
Copyright and monetization for content owners are the top two hurdles to overcome. Newly launched and very popular iPhone and iPad apps, SocialCam and Viddy top the list. With SocialCam, users are sharing videos they record on their phones. Some of that content also is videos they record from broadcast. To give you an idea of how hot this is, and the opportunity being missed by content owners, TechCrunch recently stated that the user count of SocialCam alone exceeds 20 million, though that number is inflated by the fact that in order to watch a shared video on Facebook one must register with the app – you needn’t download the iphone app to watch. An impressive element of that TechCrunch post is the investors who are already funding these young companies.
If there was a broadcast capture and sharing app that incorporated a monetization platform for the copyright owners, the possibilities are enormous. I can imagine my wife posting a video like this: “did you see what just happened on Dancing with the Stars?” and the video gets posted on Facebook and goes viral. I can imagine one of my sons, “check out this amazing video of Mariano Rivera hurting his knee.” News and entertainment content would become integrated with the social web immediately and with powerful results. Popular segments would have tens of millions of views and would carry advertising and links to content owners’ sites embedded within. This would dramatically increase the audience and revenue possibilities for content owners.
All we need to do is agree on the revenue model. The technology is for the most part built. TVEyes already has every major broadcast and cable station in the US monitored for its business-to-business users. We also built a speech-to-text engine to generate relevant advertising based on spoken words within clips. Advertising placement without context is a no-brainer. Creating an app that allows consumers to search and share their favorite broadcast clips also a small technological step. The big hurdle is an industry-wide agreement on how to share the pie.
Maybe the way to get started is with one large content owner that demonstrates to the industry what is possible. Who’s in?
You can’t say it any better than TVEyes subscriber Brian Stelter, a reporter who writes about television and digital media for The New York Times. Stelter is interviewed by The Atlantic Wire on how he keeps up with his beat – the 24-hour media business and its ever-morphing leading edge. The torrent of input he manages is made easier by having TVEyes Media Monitoring Suite in his toolkit. This item is fascinating for the specifics of how Stelter immerses himself in all media during what must be a very frenetic workday.
Thanks for the shout out, Brian! Here’s a link to the full article.
If you’d like to have the most powerful broadcast TV and radio monitoring service on your desk, please call TVEyes sales at 203-254-3600 x100 or email sales@tveyes.com. Be sure to ask about our 30-day free trial.
Today we announced our exclusive partnership with PerVoice, provider of the most technically advanced audio-to-text technology.
TVEyes has integrated PerVoice’s technology into its broadcast monitoring platform. This allows real time monitoring delivering highly accurate transcripts covering the following languages: UK English, US English, German, Spanish, Italian and Arabic. Additionally Turkish and Russian languages are being added during the course of 2012. These languages will complement TVEyes’ existing use of French, Chinese and Greek audio-to-text software.
TVEyes chose to partner with PerVoice after a careful evaluation of audio and video search technologies. We were very impressed by PerVoice’s Audioma system. It achieves 95 percent-plus accuracy levels, far above any other competitive offering. The benefit to our customers is increased translation accuracy and a wider range of languages from which we can reliably translate into English.
PerVoice’s Audioma system was developed using core research from the the Human Languages Unit of Bruno Kessler Foundation.
You can read the full text of the news release on BusinessWire at this link.
You can learn more about PerVoice at this link.
There’s no way to know for sure what’s going to be said when your company, CEO, brand, candidate, elected official, government agency or spokesperson is mentioned or appears on television. But you can know what was said, and watch and download the original TV clip as soon as it is broadcast, when you use a broadcast TV and radio monitoring and search service.
There are 210 U.S. DMAs (designated market areas) for television broadcasts in the United States. In each there are as many as six major and secondary network stations operating, plus independent stations, each of which might carry a mention or longer segment of import to you. According to the FCC, as of September 30, 2011, there were roughly 1,400 commercial broadcast TV stations in the U.S., plus nearly 50 national cable TV services; your future could depend on what is being said by or about you on any one of them.
Until recently, there was no easy way to track media mentions across all these stations in real-time; many media mentions would come as a surprise. TVEyes Media Monitoring Suite provides economical and fixed-cost Web-based access to unlimited alerts, searches and clip downloads for every major broadcaster, in all 210 U.S. DMAs as well as major cable TV news and entertainment channels.
When you add a keyword or phrase to your watch list, TVEyes continuously searches and creates linkable hit lists on an easy-to-navigate Web interface. TVEyes also can send you email alerts when your search terms are found on TV or radio broadcasts. You can further refine your watch list with complex terms to include or exclude results (such as excluding Tiger Woods from all results for the term “tiger”), as well as selecting only stations or markets relevant to you. TVEyes is available anywhere you can get to the Web, and with its watch list and email alerts, proactively watches the media for you 24/7/365.
You can search for keywords or phrases in a number of ways, including by date range, specific stations and markets. You also can see what was broadcast before and after a hit on your search term by paging backward or forward through the search results for your hits. TVEyes provides search for the last 90 days of television broadcasts for all 210 U.S. DMAs.
TVEyes provides the most international coverage of any broadcast media search and monitoring service. We provide search and monitoring for every U.K. television and radio station (terrestrial and satellite), as well as TV for Canada, Germany, France, Greece, Middle East, Australia and China. Where broadcasts are in a foreign language, TVEyes provides instant translation and search in English.
TVEyes also can be accessed and clips played on Apple iOS devices including iPad and iPhone, and Android handsets and tablets (as this post is written there is no other broadcast search and monitoring solution available on Apple iPhone or iPad).
While you can’t control what the media says about you, your company or client, you can know the moment a critical mention is aired and respond immediately as required.
For a free trial or more information about TVEyes Media Monitoring Suite, please call 203-254-3600 x100 or sales@tveyes.com
When we think of crisis management, our minds usually go to health scares like the recent Enfamil baby formula association with dangerous bacterial infections or the famous case of Tylenol being tainted. But crisis PR occurs more often than we might think, and not all the cases that might hurt a brand create a national sensation. Take the upcoming New Years Eve promotion by AAA of its Tipsy Tow program, designed to get drunk drivers and their vehicles home safely.
As reported by Shelly Kramer on the V3 blog, there has been quite a stir on social media as well as mainstream outlets as the general public and news organizations alike praised this program and its good intentions. What many consumers did not know what that the program was only available in a few states, although news mentions are starting to appear including or focusing on this fact.
AAA faces an issue that is rapidly gaining traction with unclear impact on its stellar brand. In addition to monitoring social and print media for trends in coverage, it needs to know – right away – what is being said on TV and radio about its brand and this generous offer to anyone (you don’t need to be a AAA member to get a safe ride and tow home). To help clarify which regions are offering Tipsy Tow, AAA has listed the participating AAA clubs on its Website at this link.
For now, the coverage on the program in print, broadcast and electronic media seems fair and balanced: AAA gets props for what it is doing and only a mention or at most mild criticism for not covering the whole country with this innovative program (TV coverage in central and western New York and North Carolina mentions without much criticism that drivers cannot access the program as it has been canceled in those regions due to abuse). But what if the trend changes over the next couple of days? What if there’s an accident after a motorist cannot access Tipsy Tow in his or her state? Having immediate updates on what is being said about AAA on TV and radio could make the difference between managing a crisis and becoming a victim of it.
It’s also interesting to note the pervasiveness of TV coverage vs online. A search on Google News for “Tipsy Tow” for the last 30 days yielded around 100 hits on Dec 30. TVEyes search yielded 553 results for the same search term and period. This supports Ms. Kramer’s point that free search tools (in her case referring to social media monitoring only) are not enough to ensure you know what is being said about your brand.
With TVEyes Media Monitoring Suite, companies get real-time alerts, search and monitoring of coverage for an unlimited list of search terms, for all major broadcast stations in all 210 US DMAs, national cable television and unmatched international coverage. Its searchable database of TV and radio allows keyword and phrase search, and unlimited clips can be downloaded to the user’s workstation.
For more information about TVEyes Media Monitoring Suite, please call 203-254-3600 x100 or sales@tveyes.com
Media training for spokespeople is valuable in ensuring that the outcome of a TV interview is as close as possible to the desired result. Many of us have seen unprepared spokespeople bomb on TV or just do a fair but not great job. The desired outcome of a TV interview, beyond getting your message points on air is to be asked back. It’s so difficult for new executives to get on TV that you really need to ace the first appearance on any show you’re invited to appear on. For that you need to have a great TV appearance, not just an “OK” one.
To increase the odds of being asked back by the booker for TV shows you want to appear on, it’s best to do your media training with relevant preparatory materials. Many media training companies have stock footage they use to help set the stage for what a good or bad TV interview looks like. Our suggestion is that they add client-specific TV clips to make the session as valuable as possible.
For example, if your media training is for a CEO, CFO, securities analyst or portfolio manager, why not include segments from the top financial and business news shows? For a sports executive or athlete, a few TV sports segments with personalities they know and admire (or not) will help make the point. Show the trainee what a great TV appearance looks like. It also helps to show what a fair or poor one looks like, too. In our experience it helps people to feel at ease if they see what the parameters are and can compare their delivery, dress and on-set demeanor to their peers. And since many media training for TV sessions include how to dress for TV, seeing recent examples from their peer group, both good and bad, can melt any resistance to suggestions being made for dress, grooming, makeup and posture.
The TVEyes Media Monitoring Suite is a web-based TV and radio broadcast search, alert and monitoring solution that is ideal for public relations agencies, media trainers and in-house PR departments to use in preparing for media training sessions. You can easily search for clips using any spoken word or phrase, as well as by date and time, and station or stations.
If you’d like more information, or a free trial of the leading TV and radio broadcast search, alert and monitoring solution for PC, Mac, iPhone and iPad, please call 203-254-3600 x100 or email sales@tveyes.com.
All public relations professionals are familiar with briefing books, as are experienced spokespeople. There are a lot of tools PR pros use to prepare a business executive or government official for a print interview. A few keystrokes on Factiva or Lexis/Nexis and you can quickly create a relevant set of print articles for your spokesperson to use in preparation for their next interview.
But preparing for TV interviews is different. You can’t count on Google or Youtube video search, or Websites of the media properties themselves to provide quick and accurate access to relevant video clips. The ideal briefing for a TV interview should include clips of recent segments that have aired with similar setups to the upcoming appearance, with the interviewer questioning competitors or political opponents or covering similar subjects during the segment, as journalists tend to follow something of a pattern in their questioning. This enables the spokesperson to get comfortable in advance of the interview; he or she will feel they “know” the journalist and can anticipate the likely themes of the interview before actually being on-air for the segment.
The ideal TV briefing book would be housed within a private Web page, and contain bios of the journalist or journalists who will be on-air during the segment, four to six recent clips with similar subjects being covered, video clips of the segment for the last two to three airings, and likely questions expected from the journalist (and optionally answers). You can build an online briefing book with free tools like Evernote, or use a private area of a Website. If you don’t want to count on the Internet, you can provide the spokesperson with a USB drive or send the briefing book by email for the spokesperson to download well in advance of the interview. The more the public relations person has spoken with the booker, the greater the detail he or she can generate for the spokesperson (it is important to note that there might not always be a lot of time to work the booker for details depending on his/her schedule).
The TVEyes Media Monitoring Suite is a web-based TV and radio broadcast search, alert and monitoring solution that is ideal for public relations agencies as well as in-house PR departments to use in preparing for interviews. You can easily search for clips using any spoken word or phrase, as well as by date and time, and station or stations. It only takes a few mouse clicks for you to have clips from recent and relevant segments of the show for him or her to review. Your spokesperson will ace the appearance on television, and you’ll look good, too.
If you’d like more information, or a free trial of the leading TV and radio broadcast search, alert and monitoring solution for PC, Mac, iPhone and iPad, please call 203-254-3600 x100 or email sales@tveyes.com.
An opposing politician’s gaffe, attack, flip-flop or substantive speech as aired on TV can support long-term opposition research projects and create an immediate opportunity for your campaign to counterattack or use as fodder within the news cycle – but only if you have complete and accurate source material. In order to be most credible, your outreach should include reference to the complete context of the video you are pointing out or responding to along with your message. In addition, in order to prepare your candidate for the inevitable questions surrounding the competitor’s statement, providing him or her with original video and audio, as-broadcast and in near-real-time can make your candidate appear to be totally on top of what is being said, by whom and in what context.
In today’s world of social media, twitter and blogs, it’s easy to forget that often the primary source of opposition research material is video that airs on local television. TV cameras are almost always rolling at the campaign stops, stump speeches and events held by candidates for statewide and national political office. In addition to broadcast television local affiliate and network coverage, cable TV cameras often record candidates as they move through a campaign day. In addition to professional video, these TV outlets often air video recorded by citizens themselves. Much of this footage airs only once during a broadcast day, while some of it becomes grist for the news cycle and is repeated endlessly.
Political campaign operatives can easily be alerted in real-time, track, search and download what’s being said by the opposition with the broadcast search, alert and monitoring tools provided by the TVEyes Media Monitoring Suite. MMS provides 24/7/365 real-time indexing, search and alerts for the major network stations serving all 210 U.S. DMAs as well as national cable TV and major market radio. TVEyes is the only broadcast media monitoring service compatible with iPhone and iPad. TVEyes is in use by political campaigns of Republicans and Democrats in statewide and national races, Members of Congress, the Department of Defense, the White House and many government agencies.
If you’d like a free trial of the leading TV and radio broadcast monitoring solution for PC, Mac, iPhone and iPad, please call 203-254-3600 x100 or email sales@tveyes.com.
TVEyes will be exhibiting at the PRSA 2011 International Conference in Orlando, October 15 – 18. We’ll be showcasing our Web-based TV and radio broadcast monitoring service, Media Monitoring Suite, and its greatly expanded international coverage, which now includes every UK radio and television station. Our U.K. coverage increases our lead in global TV and radio monitoring even further.
Available immediately, TVEyes international broadcast monitoring now includes comprehensive coverage for TV and radio in the U.K. – every national and regional broadcast (terrestrial and satellite) is included. Over 160 stations are indexed 24/7/365 in real time. There is no other service which provides such in-depth and comprehensive coverage of U.K. television and radio.
TVEyes is at booth #510, and we’ve got a great giveaway, too. Come on by and see the most comprehensive and cost effective TV and Radio monitoring system – for all 210 U.S. DMAs, as well as the most global markets.
For ex-VMS customers who ordered on average 3 or more clips per month, you can actually reduce your cost per clip while increasing your ability to search, monitor and save TV and radio clips. Our fixed price, unlimited TV and radio search and clipping service offers you much greater capability, flexibility and immediacy, while fixing your overall cost for TV and radio broadcast clipping.
With our special free trial offer for ex-VMS customers, you get all 210 US DMAs and our unequaled global broadcast market coverage for free for 45 days (unlimited use), and if you sign up during your trial, you get the international broadcast market coverage free for your first year as a TVEyes customer.
With TVEyes, you can search, monitor and instantly download clips from more than 1,000 TV and radio stations – and there’s no limit on how many clips you search, keywords you monitor, or downloads for that one fixed price per month. There’s no better offer for VMS customers stranded by its bankruptcy, and no better TV and radio search and monitoring system anywhere.
Give us a try! TVEyes is absolutely free and unlimited for 45 days for ex-VMS users who start their trials by September 30. Contact us at: sales@tveyes.com or call (203) 254-3600 x100
